Privacy policy
Last Updated: September 22, 2026
SMEDLEY XERQELITH TRADING LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, purchasing our products, or communicating with us.
This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices available to you.
Our business provides women’s lifestyle and home gifts, including related products and accessories.
1. Information We Collect
Depending on how you interact with our website and services, we may collect the following categories of information.
Information You Provide Directly
When you place an order, contact us, create an account, subscribe to communications, or otherwise interact with us, we may collect:
- Full name
- Billing and shipping address
- Email address
- Telephone number
- Order and purchase information
- Payment and transaction information
- Account information, if applicable
- Customer service communications
- Information you voluntarily provide when contacting us
- Information necessary to process returns, refunds, exchanges, or other order-related requests
We do not need your Social Security number to place an ordinary retail order, and you should not provide sensitive personal information unless specifically requested through an appropriate and secure process.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- General geographic information
- Pages viewed
- Referring and exit pages
- Date and time of website visits
- Website interaction information
- Cookies and similar technologies
This information may be used to operate, maintain, secure, and improve our website and services.
2. How We Use Personal Information
We may use personal information for purposes including:
- Processing and fulfilling orders
- Processing payments
- Shipping and delivering products
- Providing customer service
- Processing returns, refunds, and exchanges
- Communicating with you about your orders
- Responding to questions and requests
- Maintaining customer accounts, where applicable
- Improving our products, website, and services
- Preventing fraud, abuse, unauthorized transactions, and other security issues
- Maintaining website security
- Troubleshooting technical problems
- Sending promotional communications where permitted and, where required, with your consent
- Complying with applicable legal and regulatory requirements
- Enforcing our terms, policies, and agreements
3. Payment Information
When you make a purchase, payment information may be processed by third-party payment processors or payment service providers.
Depending on the payment method you select, your payment information may be transmitted directly to the applicable payment provider rather than being stored directly by us.
We do not intend to store complete payment-card information on our own systems when payment processing is handled by a third-party payment provider.
Payment providers may process your information according to their own privacy policies and terms.
4. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may help us:
- Keep the website functioning properly
- Remember preferences
- Maintain shopping-cart functionality
- Understand how visitors use our website
- Analyze website performance
- Improve website functionality
- Support security and fraud prevention
- Measure marketing and advertising performance, where applicable
You may be able to control or disable certain cookies through your browser settings.
Disabling cookies may affect some website functions, including shopping-cart or checkout functionality.
5. Information We Share
We may share personal information with third parties when reasonably necessary to operate our business and provide our services.
These parties may include:
Service Providers
We may use third-party service providers for services such as:
- Website hosting
- E-commerce services
- Payment processing
- Order fulfillment
- Shipping and delivery
- Customer support
- Email communications
- Analytics
- Security and fraud prevention
- Information technology services
These providers may receive information necessary to perform services on our behalf.
Business and Legal Purposes
We may also disclose information when reasonably necessary to:
- Comply with applicable law
- Respond to lawful requests from governmental authorities
- Protect our rights, property, or safety
- Protect customers or other individuals
- Investigate fraud or suspected illegal activity
- Enforce our agreements and policies
- Complete a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets
We do not sell your personal information for monetary consideration as part of our ordinary business operations.
6. Third-Party Services and Websites
Our website may contain links to third-party websites, applications, payment services, social-media platforms, or other services.
We are not responsible for the privacy practices, security, content, or policies of third parties.
When you interact with a third-party service, that service may collect and process information according to its own privacy policy.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
7. Marketing Communications
If you subscribe to promotional communications from us, we may use your email address or other contact information to send information about products, promotions, special offers, or other company updates.
You may unsubscribe from marketing emails by following the unsubscribe instructions included in the applicable communication.
Even if you opt out of promotional communications, we may continue to send transactional or service-related communications, such as:
- Order confirmations
- Shipping notifications
- Refund notifications
- Account-related messages
- Customer-service communications
- Important changes to our services or policies
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time information is retained may depend on:
- The purpose for which it was collected
- The nature of the information
- Our business and operational requirements
- Legal, tax, accounting, or regulatory obligations
- The resolution of disputes
- Fraud prevention and security requirements
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our applicable practices and legal obligations.
9. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
However, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure.
Therefore, we cannot guarantee absolute security of information transmitted to or stored by us.
10. Children's Privacy
Our website and services are intended for a general audience and are not directed toward children.
We do not knowingly request or intentionally collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.
11. Your Privacy Choices
Depending on applicable law and your circumstances, you may have rights or choices concerning your personal information.
These may include the ability to:
- Request information about personal data we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Opt out of certain marketing communications
- Request information regarding how personal information is used or disclosed
Some requests may be subject to applicable legal exceptions or verification requirements.
To make a privacy-related request, please contact us using the information provided below.
12. California Privacy Rights
If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information, depending on whether and how those laws apply to our business.
Where applicable, these rights may include rights concerning access to, correction of, or deletion of certain personal information, as well as certain choices concerning the use or sharing of personal information.
To submit a privacy request, please contact:
Email: support@smedleyxerqelith.com
Phone: +1 (631) 809-6922
We may need to verify your identity before completing certain requests in order to protect your information from unauthorized access.
We will process applicable requests in accordance with the requirements and exceptions provided by applicable law.
13. Do Not Track
Some web browsers provide a “Do Not Track” setting.
Because there is not a universally accepted technical standard for responding to Do Not Track signals, our website may not respond to such signals in all circumstances.
14. International Visitors
Our business is located in the United States.
If you access our website from outside the United States, your information may be processed and stored in the United States or other locations where our service providers operate.
Privacy laws in those locations may differ from the laws in your country of residence.
By using our website, you understand that your information may be processed in the United States, subject to applicable law.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the beginning of this policy.
We encourage you to periodically review this page for the latest information about our privacy practices.
16. Contact Us
If you have questions about this Privacy Policy, want to make a privacy request, or have concerns about how your personal information is handled, please contact us:
SMEDLEY XERQELITH TRADING LLC
Email: support@smedleyxerqelith.com
Phone: +1 (631) 809-6922
Mailing Address:
2993 Hartland Woods Way
Lexington, KY 40515
United States
Customer Service Hours:
Monday–Friday
9:00 AM–5:00 PM
Eastern Time (ET)
The company’s Kentucky formation documents identify SMEDLEY XERQELITH TRADING LLC and list 2993 Hartland Woods Way, Lexington, KY 40515 as its principal office address.